ADVERTISING CLASSICS; OR YOUR MONEY BACK BY ALVIN EICOFF; 4 AUDIO CD SET; NEWSTRACK (UNSTATED PUBLICATION DATE;) Audio CD. Alvin Eicoff is the author of Or Your Money Back ( avg rating, 1 rating, 0 reviews, published ) and Eicoff on Broadcast Direct Marketing ( av. Buy a cheap copy of Or Your Money Back book by Alvin Eicoff. Free shipping over $

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Member feedback about D-CON: The company also claims to have coined the famous “…or your money back! Views Read Edit View history. Eicoff advocated the second commercial with a second tag line and a phone number.

Alvin was a proponent of short-form DRTVwhich consisted of second mlney seconds commercials featuring a number and a call to action. Retrieved from ” https: Leonard Lee Ratner — was an American businessman who built his fortune through mail-order sales before moving into real estate investment. He had been with A. The d-CON product line includes traps and baits for use around the home for trapping and killing rats and mice.

A relatively small amount or media time may be purchased in lengths less than 30 minutes but more than 2 minutes. This page was last edited on 29 Novemberat The spot was a minute product demonstration for New Generation, a hair product to reverse baldness.

Early life Leonard Lee Ratner was born in and grew up on the west side of Chicago. It is known as the firm that popularized call numbers and claims to have coined the “… or your bback back” catchphrase. In the late s, Eicoff launched the world’s first infomercial. Due to his significant contributions and accomplishments in the direct response industry, he was elected to the Direct Marketing Association Hall of Fame and was elected as one of the 50 most influential people in television history by Advertising Age.

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Businesspeople in advertising Revolvy Brain revolvybrain. By using this site, you agree to the Terms of Use and Privacy Policy.

Cookies come in two flavours – persistent and transient. Short form is any DRTV commercial that is two minutes or less in length. Eicoff has approximately employees. American businesspeople in retailing Revolvy Brain revolvybrain. We never store sensitive information about our customers in cookies. Please click the link in that email to activate your subscription.

If you have persistent cookies enabled as well, then we will be able to remember you across browser restarts and computer reboots. This ejcoff a form of direct response marketing. One day Ratner heard about a truck load of bananas that were about to spoil oyur over ripening.

He also believed that there was no correlation between ratings and sales.

After moving into televisionhe worked with a number of small companies and some big names like Avon and Columbia House. Long form direct response is any television commercial longer than two minutes. List of Jewish American businesspeople topic This is a partial list of notable Jewish American business executives.

This doesn’t mean that anyone who uses your computer can access your account information as we separate association what the cookie provides from authentication. The most common time period available for purchase as “long form” infomercial media is 28 minutes, 30 seconds in length.

The company also claims to have coined the famous “…or your money back! Authentication ends after about 15 minutues of inactivity, or when you yur choose algin end it. Direct response television DRTV is any television advertising that asks consumers to respond directly to the company vack usually either by calling an toll-free telephone number, sending an SMS message, or by visiting a web site.

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Or Your Money Back by Alvin Eicoff, Crown (Hardback, 1983)

As a young child, he learned to be a salesman selling groceries and other merchandise at his father’s produce stand. Alvin was a proponent of short-form DRTV, which consisted of second and seconds commercials featuring a number and a call to action.

Please refer to our privacy policy for more information mojey privacy at Loot.

Retrieved December 7, Long form is used for products eicodf need to educate the consumer to create awareness and typically have a higher price.

Television advertising Revolvy Brain revolvybrain. Alvin found his own advertising agency inA.

Or Your Money Back by Alvin Eicoff, Crown (Hardback, ) | eBay

Subscribe to our newsletter Some error text Name. Lee Ratner topic Leonard Lee Ratner — was an American businessman who built his fortune through mail-order sales before moving into real estate investment.

Sometimes, we also use a cookie to keep track of your trolley contents. Email address subscribed successfully. Lists of businesspeople Revolvy Brain revolvybrain.

All mainstream modern browsers have cookies enabled by default, so if you’ve been directed to this page it probably means you’re uisng a weird and wonderful browser mondy your own choosing, or have disabled cookies yourself. Eicoff is based in Chicago, Illinois. He was survived by his wife and two sons. Five minutes is the most commonly available time of these leng