Fashion-ology: An Introduction to Fashion Studies Yuniya Kawamura is Professor of Sociology at the Fashion Institute of Technology, New. Fashion-ology: An Introduction to Fashion Studies (Dress, Body, Culture) [Yuniya Kawamura] on *FREE* shipping on qualifying offers. This book. Yuniya Kawamura Fashion-ology An introduction to fashion studies. 1. Fashion- ology; 2. Dress, Body, CultureSeries Editor: Joanne B. Eicher.

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These groups and individuals are sources of meaning for the masses, and they invent and olpgy symbolic meanings that are largely constructed by prevailing cultural co-ordinates established by cultural categories and cultural principles. Clothing can be used as a metaphor.

Fashion-ology

People wear clothes believing that they are wearing fashion because it is something considered to be desirable. It operates with an understanding of social institutions and cultural symbols, which include activities and objects signified through culture.

Fashion works to intensify self-absorption and thereby reduces the social, cultural and intellectual horizons of women Kawamura further shows how the structural nature of the fashion system works to legitimize designers creativity and can make them successful.

She debunks the myth of the genius designer and explains, provocatively, that fashion is not about kawamuda but is a belief. Mar 14, Fuadiyah Kamil rated it really liked it. Clara rated it it was ok Oct 10, The less practical and functional a garment is, the more it is a symbol of high class.

Updated with two new chapters on subcultures and the impact of technology, along with guides to further reading and a student guide to sociological research in fashion, this is essential reading for anyone studying fashion, sociology, anthropology, and cultural studies. When we separate clothing production from fashion production, kwaamura difference between clothing and fashion become even more succinct.

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From the origins of fashion studies and the difference between clothing and fashion, through to an examination of 21st century subcultures, and the impact of the digital age on designers, Fashion-ology explores fashion as a global, social construct.

Some scholars, such as SombartNystrom and Anspack approach fashion from an economic point of view. Open Preview See a Problem? Without that systemic structure, fashion culture would not exist. Bloomsbury PublishingApr 5, – Design – pages. Chapter 5 The production Gatekeeping and Diffusion of Fashion. Account Options Sign in. Fashion is produced as a belief and oloogy ideology.

Fashoon 28, Biju P. Jun 26, Alcuin rated it it was ok.

Fashion-ology: an introduction to fashion studies – Yuniya Kawamura – Google Books

Nabilla Sukma Wardhani rated it it was ok Sep 07, Sammy rated it really liked it Oct 17, Books fxshion Yuniya Kawamura. Fashion is not created by a single individual but by everyone involved in the production of fashion, and thus fashion is a collective activity. Fashion has been seen as a device for confirming women to an inferior social order, largely because it demands an unequal expenditure of time and money by women on activities which do not attract the professional attention and efforts of men.

There is an kawamhra structure, ignored by many fashion theorists, that has shaped and produced the fashion phenomenon. She debunks the myth of “the genius designer” Biba rated it it was amazing Jul 10, Kat rated fashiin liked it Shelves: Thanks for telling us about the problem.

Lorena Clavijo rated it really liked it May 28, Thus, it provides the interpretation of structural features of cultural life.

Fashion-ology: An Introduction to Fashion Studies

Other editions – View all Fashion-ology: The Personification of Fashion. Fashion Draping Ethics and Law: Her book will contribute kawaamura to establishing fashion as a legitimate subject for research and teaching in the social sciences and humanities. Semiblanca rated it it was amazing Ffashion 22, Eva rated it liked it Oct 12, Fashion is governed by the social strategy of class.

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Kawamura further shows how the structural nature of the fashion system works to legitimize designers’ creativity and can make them successful. She debunks the myth of “the genius designer” and explains that fashion is not about clothes but is a belief.

Culture is the means through which people create meaningful worlds in which to live.

This new edition of a classic work offers a concise introduction to the sociology of fashion, and demystifies the workings of the fashion system. You can unsubscribe from newsletters at any time by clicking the unsubscribe link in any newsletter. The motivation to attain is based on the desire to make a slight difference with others because luxury items provide a sense of superiority as an image and added values are attached to them.

Kawamura further shows how the structural nature of the fashion system works to legitimize designers’ creativity and can make them successful. My library Help Advanced Book Search. There is an institutional structure, ignored by many fashion theorists, that has shaped and produced the fashion phenomenon. The system provides the means whereby fashion change continually takes place. Account Options Sign in. Dress, Body, Culture Illustrations: Johanna Thunholm rated it liked it Feb 10, Want to Read saving….

Chapter 6 The Adoption and Consumption of Fashion.